Interview with Space 92: Social Media Strategy, Mental Health & His New Label "Takeoff"
Published: 20 February 2025
Watch the Full Interview Here:
Key Takeaways from Our Interview with Space 92
1. How Space 92 Grows His Social Media Following
Started managing his own social media before hiring a team.
Works with an agency in the U.S. to adapt to algorithm changes.
Best-performing content: Multi-video posts of live sets, new track IDs, and relatable everyday moments (e.g., drinking mate).
Content tip for artists: Be authentic, post behind-the-scenes studio clips, daily routines, and relatable moments (like listening to your own music in the car).
2. How DJs Can Succeed on Social Media (Without an Agency)
- Biggest advice: Stay authentic and post what you actually enjoy.
- Budget-friendly promo tip: See what’s trending on platforms and personalize it.
- Relatable content works best—people connect with DJs as real humans, not just artists.
3. Mental Health & Burnout in the Music Industry
- Admits he ignored self-care for years, leading to extreme stress.
- Realized the issue when he found himself crying on a flight to Mauritius despite having a dream gig.
- Advice: Prioritize breaks, spend time with family, and do sports to maintain balance.
4. Space 92’s New Record Label: TAKEOFF
- Launching TAKEOFF in February 2025.
- The label will feature peak-time techno “2.0”, big collaborations, and fresh new artists.
- His goal: To have a platform with full creative freedom for his music and upcoming talent.
Space 92’s Favorite Travel Destinations
- Most surprising: Costa Rica – Loved the nature, fresh air, and local food.
- Dream destination: Tokyo, Japan – Only stayed 24 hours but was blown away by the culture and vibe.
Final Thoughts
This interview with Space 92 offered deep insights into techno music marketing, mental health in the industry, and the launch of his new label.
💬 What do you think about his social media strategy? Would you start your own techno label? Drop a comment below!
🎧 Watch the full interview on YouTube → https://www.youtube.com/watch?v=3bRTS1A8OsA
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